Brakly

Organic & Hypoallergenic Dog Food for Sensitive Pets

Overview:
In the Dominican Republic, up to 20% of dog owners may require veterinary-grade food due to allergies, digestive issues, or other sensitivities. Existing options are often limited, expensive, and ineffective — pushing some owners to rely on homemade diets that aren’t always sustainable or nutritionally complete.

Brakly was created to address this unmet need: a brand offering safe, organic, allergen-free dog food that's both accessible and trustworthy.

Brand Concept:
Rooted in real-life insight and a personal story, Brakly positions itself at the intersection of wellness, functionality, and care. The brand champions clean formulas, transparency, and thoughtful design — tailored for dogs with special dietary needs and the humans who love them.

Design Approach:
Brakly’s visual identity reflects its values of health, friendliness, and approachability. The custom illustrations blends playful, irregular strokes with modern proportions, striking a balance between character and clarity. Every touchpoint — from packaging to user experience — was designed to communicate warmth, trust, and contemporary simplicity.